Free Foods are the ground-breaking heart of Food Optimising. They turn conventional dieting on its head and liberate slimmers from the restrictions and deprivations of calorie counting regimes.

Free Foods are low in energy density and high in their ability to satisfy appetite quickly and for longer. There are more than 400 basic Free Foods, all healthy everyday foods like pasta and potatoes, lean meat and fish, fruit and vegetables, that can be eaten in unlimited quantities - without weighing or measuring - to provide slimmers with the freedom and choice they need to take 100% control of what they eat, when they eat and where they eat.

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